Prudena is inspired by the school of value investing. Their tools are focused on making it easier to analyze company financial statements and assessing earnings quality.
When it comes to investing in an individual stock or a sector ETF, it is critical to ground yourself in the economic fundamentals of that business or sector. Benjamin Graham introduced this idea when he wrote about assessing a company’s “intrinsic value” to determine your “margin of safety.”
Unfortunately, it is one thing to think it is a good idea to do quantitative analysis and quite another to actually do it. PRUDENA makes analyzing stocks easier so that you users better understand (and are more comfortable with) the the risks that are inherent in any investment decision.
The future is uncertain and often unpredictable. One of the central goals of PRUDENA is to make it easy for you to assess ranges for possible stock values rather than focusing on one intrinsic value. They are truly dedicated to Erwin Schrödinger’s idea of providing “clarity through fuzziness.”